SUPERMAN TRAILERS
In this personal project, I reimagine the visual style of the Superman movie trailers and ad campaign. My main inspiration was the physical and mental deterioration he experiences throughout his battles in the film. To reflect this, I designed a bit worn, distressed typography and used colors drawn from his classic suit and iconic comic‑book palette. I also added a subtle streak of glowing colors along the top and bottom edges, fleeting rays that hint at his super‑speed.
STORY
I applied social‑media safe‑zone guidelines to ensure the typography remained visible across devices.
AD POSTER
Every element, from composition, color and typography treatment extends the same design language, creating a cohesive experience across touchpoints. The ad‑poster design is built to work seamlessly alongside the trailers, forming a unified visual system that reinforces the campaign’s established aesthetic.
Design and Motion: Selwyn Rocha